Many moons ago I produced content for local authority websites. It was a time when e-services (also known as transactional government) was big news. Councils up and down the country were revamping their websites in line with two main service standards: the LGSL (Local Government Service List) – to group and structure content about their … Read more
Even after many years of working on websites, it’s always a joy to discover a website that contains great content. Not only are such websites a pleasure to use and read, but when I do find websites like this, I remember them for all the right reasons and come back to them time and time … Read more
Is your website traffic flat lining or non-existent? Are your website stats showing that visitors don’t stay on your site for long, or that you don’t get any repeat visitors? The chances are that your content is failing to connect with your customers. And while there can be any number of reasons why visitors to … Read more
I have noticed a disturbing trend in recent months. I have developed the habit of holding reading material further and further away from my eyes. Threading a needle has become a time-consuming guessing game, and I now routinely resize text when reading online (using Control and the + key or ++ if I’m extra tired), … Read more
I know. The title of this blog post doesn’t make any sense! Let me explain… I recently received an email. The same email was sent to a wider group of people and after we had all read the message, we began to talk about it. It soon became clear that although we had read the … Read more
Imagine a shop that’s open 24-hours a day, seven days a week, 365 days a year. You look forward to visiting that shop because: the staff always deliver great service, and you can find what you need easily without too much trouble. That’s precisely what your website could – or should be like. With a … Read more