To use a well-worn phrase, life got in the way. And it prevented me from updating this blog as often as I used to. But that’s going to change now, and I will, once again, post regular content-related updates. Fresh and new content It’s great to be back, picking up the threads of my work. During the … Read more
It’s the same old story. You set up a new website with – or without the help of – a designer and copywriter. Flushed with excitement about your new project, you labour day and night lavishing all your attentions (and money) on it. You can’t do enough to get your new site up and running. … Read more
Building up your expertise takes a lot of time and effort. And so it should. Rome, as they say, wasn’t built in a day. As you progress in your career – or work with a wider group of clients on a variety of projects, you increase your exposure to all sorts of challenges, and over … Read more
Last week on this blog I talked about 3 ways to end website content confusion.
The aim of the post was to show you how to make sure you and your customers are clear about your products or services and to ensure that customers know how they can benefit from what you are offering.
Some of you have told me that many business owners simply don’t have the time, aptitude or resources to devote to website content improvements.
That’s a fair point.
Over the last few months, I’ve talked about ways to improve your website content, but it’s occurred to me that some of you may well be considering how to prepare for a website in the first place. So, for those of you who are working towards creating a website, here goes… Planning your website Planning … Read more