A number of new, wonderful and unexpected things have happened in my life recently – and these events have offered me powerful ways to tackle change and challenge myself into new ways of thinking. Inevitably, they’ve also got me thinking about digital content. Is your content evolving or stagnating? Whatever stage you’ve reached with your … Read more
I made a startling discovery yesterday while doing some online research. I stumbled upon a website that delivers web writing services. But as I skimmed through the pages, many of the words and sentences used sounded very familiar; in fact they sounded exactly like the combination of words and phrases I would use… I quickly skimmed … Read more
On 21st April 2015 Google made a ‘mobile-friendly update’ to its search algorithms. In other words, it changed the rules and formulae used to work out the importance of web pages. The change means that the ranking or position of web pages or websites that are not mobile-friendly, will be adversely affected. Or to look … Read more
I once worked on a major web project for an organisation in a highly regulated industry. My brief was simple enough; manage and rewrite the web content and ensure it catered for the needs of the customers. Easy. Content weighed down by jargon The work progressed well, but as the project gathered momentum, more and more … Read more
With a double spring bank holiday just around the corner and, for most of us, involving a little time off work, it’s a great opportunity to spring clean your website content. Revive your website content in 3 easy steps 1) Start with a content inventory and put together one or more lists so that you … Read more
To use a well-worn phrase, life got in the way. And it prevented me from updating this blog as often as I used to. But that’s going to change now, and I will, once again, post regular content-related updates. Fresh and new content It’s great to be back, picking up the threads of my work. During the … Read more