All websites, whether large or small should have a content strategy. A website content strategy defines how you will maintain the content on your website, specifically: how and when you will create and publish that content, and the content areas and topics you should cover. In other words, your content strategy is your content action … Read more
Here is a very quick test to run on your website. If someone who knew nothing about your site were to visit it for the first time, would they know immediately what it was about and what it had to offer? This is important because you have only a few seconds to impress your website … Read more
It could be down to anything. Too much work, other interests, low motivation levels, or a recent holiday. Any of the above could be the reason(s) why you may have neglected your website content by not publishing anything new for some time. Website content breaks – planned or otherwise – can and do happen. After all, … Read more
A few weeks ago on this blog, I talked about reasons why you should merge your blog and website. One of the reasons I gave for running a hybrid site was to give your website a ‘voice’ by adding a personal touch to enhance the corporate face of your website. Looking around at other websites … Read more