Many moons ago I produced content for local authority websites. It was a time when e-services (also known as transactional government) was big news. Councils up and down the country were revamping their websites in line with two main service standards: the LGSL (Local Government Service List) – to group and structure content about their … Read more
These days, the vast majority of my work entails content design, and the old website was looking a little tired, so it seemed the right time to embrace a new, minimalist look. And with the new look comes no fluff, no padding, and few, if any images. This is, after all, all about content. I’ll … Read more
A number of new, wonderful and unexpected things have happened in my life recently – and these events have offered me powerful ways to tackle change and challenge myself into new ways of thinking. Inevitably, they’ve also got me thinking about digital content. Is your content evolving or stagnating? Whatever stage you’ve reached with your … Read more
Does your content leave your readers all at sea? Is it full of holes? By this I mean, does the content you’ve written make any sense, or does it jump from one idea to the next, saying a lot but not doing much for the reader? It’s easily done. Keeping with the sea analogy (but I won’t … Read more
On 21st April 2015 Google made a ‘mobile-friendly update’ to its search algorithms. In other words, it changed the rules and formulae used to work out the importance of web pages. The change means that the ranking or position of web pages or websites that are not mobile-friendly, will be adversely affected. Or to look … Read more
I once worked on a major web project for an organisation in a highly regulated industry. My brief was simple enough; manage and rewrite the web content and ensure it catered for the needs of the customers. Easy. Content weighed down by jargon The work progressed well, but as the project gathered momentum, more and more … Read more