Now is the perfect time to start your business blog. If you’re considering setting up a blog but you’re undecided, here are some reasons to help you decide. 1. Give your business greater visibility We are in the information age and it’s been said that information is the new form of wealth. Whether or not … Read more
As someone who runs a small business, I’ve been paying particular attention to blogging during these challenging times. And while my business has been affected by the coronavirus, soon after news of the pandemic broke, I started to think of the different ways that I could help my clients through my blog. Here are 8 … Read more
Do you want to find new inspiration for your business blog and get back into the swing of regular content creation? Follow my 7 steps to help you re-start your business blog. 1. Take stock One very useful thing we always do on the digital projects I work on is to hold a ‘retrospective session’ … Read more
A number of new, wonderful and unexpected things have happened in my life recently – and these events have offered me powerful ways to tackle change and challenge myself into new ways of thinking. Inevitably, they’ve also got me thinking about digital content. Is your content evolving or stagnating? Whatever stage you’ve reached with your … Read more
I made a startling discovery yesterday while doing some online research. I stumbled upon a website that delivers web writing services. But as I skimmed through the pages, many of the words and sentences used sounded very familiar; in fact they sounded exactly like the combination of words and phrases I would use… I quickly skimmed … Read more
Does your content leave your readers all at sea? Is it full of holes? By this I mean, does the content you’ve written make any sense, or does it jump from one idea to the next, saying a lot but not doing much for the reader? It’s easily done. Keeping with the sea analogy (but I won’t … Read more