Advertising

Should you add video content to your website?

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Your web content includes all the information on your website or blog, and that content can be made available in a variety of forms: copy, images, document files (e.g. Word or PDF), audio or video. As more and more websites start offering video content, the question is, should we all follow the trend and start … Read more

Keeping your online marketing on the right side of the law

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In just over two weeks’ time – on 1 March – the  Advertising Standards Authority (ASA) – the UK advertising regulator – will take on more responsibilities.  It will ensure that the marketing information on company websites and other online media is legal, decent, honest and truthful. Under these changes, the UK Code of Non-broadcast Advertising, Sales … Read more