3 ways to avoid deadly dull content

Is your website traffic flat lining or non-existent?  Are your website stats showing that visitors don’t stay on your site for long, or that you don’t get any repeat visitors? The chances are that your content is failing to connect with your customers.  And while there can be any number of reasons why visitors to … Read more

How will the new top-level domains affect your business and brand?

It will soon be possible for companies or organisations to create a new top-level domain name (TLD or gTLD) of their choice. The changes – which have been approved by Internet Corporation for Assigned Names and Numbers (ICANN), the international body that monitors and approves TLDs (ICANN) – will open up limitless possibilities in domain … Read more

One content mistake to avoid like the plague

I’ve been attending a number of networking events since last summer, but one event in particular stands out in my mind – and has given me the idea for this blog post. The event started much like any other, but with one major flaw.  Throughout the networking session, the organiser constantly interrupted the flow of … Read more