Debbie While the 2010 Christmas rush is well and truly behind us, if you run a website selling products or services that attract VAT; a new rush is on…the VAT content rush. The UK VAT rise from the current rate of 17.5% means that changes to prices is a major task that needs to be finished … Read more
Keeping your website relevant often calls for a regular stream of up-to-date information. If you are busy producing printed material, one of the easiest ways to ‘feed’ your web pages with the content they need is to copy material over directly from your leaflets, brochures, books or other print-based media, right? Wrong. Content that has … Read more
Have you noticed the number of Christmas-focussed adverts dominating our screens as we count down to the big day this month? Among the many advertisements competing for our attention, the Marks & Spencer one featuring the strapline ‘don’t put a foot wrong this Christmas’ springs to mind. Through its strapline, the advert sums up the … Read more
Imagine a shop that’s open 24-hours a day, seven days a week, 365 days a year. You look forward to visiting that shop because: the staff always deliver great service, and you can find what you need easily without too much trouble. That’s precisely what your website could – or should be like. With a … Read more
I’ve been wrangling with my phone company recently about a brand new phone that has developed a major fault. The phone company insists on sending the phone for repeated repairs while I believe it should be replaced – preferably with a different model. The problem is the phone does not work at all, and is … Read more
Hi, this is my first post on Content Matters – a blog about web content and copywriting. I’ll be putting up a new post every week, and checking in regularly to keep an eye on things between posts. Have a read and let me know your thoughts… ************ I once got talking to a contact … Read more